However, when the industry to flourish , more and more on the LED industry chain enterprises in different industries are beginning to feel the existence of price competition brought about by the challenge . With LED power driver IC , for example, along with the increasing penetration of LED indoor and outdoor lighting , the market demand for lighting power driver chip is also in the high-growth , including the traditional power IC vendors, and other industry players , including a batch companies have fought LED driver IC market, leading to uneven product quality , low-power , non-dimmable field has become a "Red Sea ." Wuxi core Microelectronics Co., Ltd. Deputy General Yi Peng Bo Yang introduced the further stage LED driver product homogeneity is serious , all kinds of IC products based replication "me too" serious ; blind pursuit of low-cost, shoddy products , LED industry testing standards missing faces severe challenges. "LED energy-saving , compact application requirements are driving the 2014 LED driver chip integration technology improved rapidly , and the costs continue to decline , the industry will usher in a low-cost , and performance -driven polarization dominant point value of the LED industry will not only stay in the era of incandescent lighting needs , because of the higher proportion of silicon LED lighting , which will bring more wonderful stories need driver IC to participate . "

In this regard, as an important domestic IC companies , power line , Hangzhou Silan Microelectronics Co., Ltd. , Senior Product Manager Wang Dong also agreed. He pointed out that , in fact , from the second half of 2013 , the domestic LED lighting manufacturers large and small are obviously feel cost pressures and competition in the market will be far more intense in 2014 . According to Xiao Bian nine are building networks to understand , but in order to win more market opportunities in LED lighting drive power industry, the only innovation is the best winning magic , innovation and cost the industry must continue to be considered a winner thing , either from a cost or performance from the product innovation , will get a very good return.

For the LED chip and packaging sectors , Liu Yan mentioned : " As the market brought about by competitive pressures, packaging companies will continue to pursue a higher number (lm / w) lumens per watt and per dollar lumens (lm / $), the product direction of technological evolution is to make low -power products can also be higher power specifications to expand the application range in price gradually accepted by the market , while those that can provide large light angle, high lm / $, and stable quality , certified the product will be easier to meet market demand . billion light will make full use of self-developed packaging technology made ​​products for a variety of power needs and market expectations of high quality . "